
2025 SEO Essentials for Designers: What’s Changed, What Hasn’t
Search engine optimization (SEO) in 2025 isn’t just about keywords or backlinks—it’s about experience, structure, and strategic design. For web designers, this shift is both a challenge and an opportunity. Google’s algorithms are increasingly UX-focused, rewarding websites that are fast, usable, accessible, and well-structured. And while some SEO tactics have stayed the same, others have evolved dramatically. Whether you’re designing …